Featured Marketing Tracks
Choose from our specialized tracks in Marketing & Sales, each designed to build deep expertise and practical skills for high-growth careers.
Digital Marketing
Gain expertise in SEO, SEM, social media marketing, content strategy, and marketing analytics with industry certifications and live campaigns.
Brand Management
Learn brand strategy, positioning, advertising, consumer behavior, and integrated marketing communications through real-world brand projects.
Sales & Distribution
Master sales techniques, channel management, negotiation, and key account management with field projects and sales simulations.
| Marketing Specialization | Administering Department | Core Focus Areas | Duration |
|---|---|---|---|
| Retail Marketing | Department of Marketing | Store Operations, Visual Merchandising, Omnichannel Retail | 2 Years |
| Marketing Analytics | Department of Analytics | Data-Driven Marketing, Customer Insights, ROI Measurement | 2 Years |
| B2B & Industrial Marketing | Department of Marketing | Key Account Management, Solution Selling, Complex Negotiations | 2 Years |
| Advertising & Public Relations | Department of Communications | Copywriting, Media Planning, Crisis Communication | 2 Years |
| E-Commerce Marketing | Department of E-Business | Marketplace Management, D2C Strategy, Conversion Optimization | 2 Years |
The Sharda Marketing Advantage
Our marketing programs are designed to equip you with the latest tools, techniques, and industry insights needed to thrive in today's competitive landscape.
Digital Marketing Lab
State-of-the-art lab with access to SEMrush, HubSpot, Google Analytics, and social media management tools for hands-on learning.
Live Brand Projects
Work on real marketing challenges with partner brands, developing strategies and campaigns that deliver measurable results.
Industry Certifications
Earn globally recognized certifications from Google, Facebook, HubSpot, and LinkedIn as part of your curriculum.
Sales Simulation
Participate in sales role‑plays, negotiation simulations, and live selling exercises to build confidence and practical skills.
Marketing Curriculum Details
Explore the comprehensive curriculum of our flagship Marketing tracks, including core courses, electives, and practical components.
Digital Marketing Curriculum
Core Digital Marketing Courses
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing & Community Management
- Content Marketing & Copywriting
- Email Marketing & Marketing Automation
- Web Analytics & Data Visualization
- E‑commerce & Conversion Rate Optimization
Practical Components
- Live Campaigns with Real Budgets
- Google Analytics & Ads Certifications
- Social Media Strategy Projects
- Internships with Digital Agencies
- Case Competitions (e.g., Google Online Marketing Challenge)
- Portfolio Development Workshop
Career Pathways
Graduates work as Digital Marketing Managers, SEO/SEM Specialists, Social Media Strategists, Content Marketers, and E‑commerce Managers in tech firms, startups, agencies, and corporate marketing departments.
Brand Management Curriculum
Core Brand Management Courses
- Brand Strategy & Positioning
- Consumer Behavior & Insights
- Integrated Marketing Communications
- Advertising & Media Planning
- Brand Equity & Measurement
- Luxury & Lifestyle Branding
Practical Components
- Brand Audit Projects with Real Brands
- Advertising Campaign Development
- Consumer Research & Focus Groups
- Internships with Ad Agencies / Brand Teams
- Case Competitions (e.g., HUL Brand Manager Challenge)
- Mentorship by Industry Brand Leaders
Career Pathways
Alumni secure roles as Brand Managers, Assistant Brand Managers, Marketing Managers, Product Managers, and Advertising Account Executives in FMCG, retail, fashion, and consumer durables sectors.
Sales & Distribution Curriculum
Core Sales Courses
- Personal Selling & Sales Negotiation
- Sales Force Management & Motivation
- Channel Management & Distribution Strategy
- Key Account Management
- B2B & Solution Selling
- Sales Analytics & CRM
Practical Components
- Live Sales Projects with Corporate Partners
- Role‑plays & Negotiation Simulations
- Sales Territory Planning Exercises
- Internships in Sales Roles (B2C/B2B)
- Sales Contests & Rewards
- Certification in Salesforce / CRM Tools
Career Pathways
Graduates become Sales Managers, Business Development Executives, Key Account Managers, Channel Sales Managers, and Regional Sales Heads in FMCG, pharma, telecom, and technology companies.
Marketing Scholarships & Financial Aid
Sharda University offers a variety of scholarships and financial support options for aspiring marketing professionals based on merit, entrance scores, and special categories.
| Financial Aid Category | Eligibility Parameters | Tuition Support | Additional Notes |
|---|---|---|---|
| Merit Scholarship | Graduation score (≥75%) | 20% - 50% | Based on previous academic performance |
| CAT/MAT/XAT Percentile Scholarship | CAT ≥ 85 / MAT ≥ 92 percentile | 25% - 60% | High scorers in management entrance exams |
| Marketing Excellence Award | Top performers during program | 20% - 40% | For second year, based on first year performance |
| Women in Marketing Scholarship | Female students with ≥60% | 15% | Encouraging women leaders in marketing |
| Sports / Extracurricular Achievement | National/State level representation | 10% - 25% | Recognizing all-round excellence |
Scholarships are renewable annually based on academic performance. Students can avail maximum one scholarship from the listed categories.